ABOUT ME
Communication & Project Management Professional with 10 years of diverse experience. Developed & Executed successful Projects & Communication programs for local & global organizations, ranging from IT organizations, Development Sectors especially UN Agencies, NGOs, Media Houses, Real Estate, Hospitality etc with creative, strong analytical & data-driven approach.
– My core expertise is managing large-scale campaigns, communication programs, IT Products & teams, with high impact & applying Agile and Design thinking approach and experience of working with cross-cultural teams remotely.
– Major Communication Projects:
* UNICEF’s Climate Change GEN U Challenge Campaign
* ICMPD & WHO’s Covid 19 awareness campaigns
* UNICEF’S Educational Program in Balochistan
* Cannes World Film Festival awarding winning social impact film “Noor”, a project by SIghtsavers.
* FAO’s value chain and smart agriculture campaigns
– Major IT Projects-
* Complete Product Development, Project Management & Digital Marketing of SALON WIZ Business/Financial management app(UK Based-Freelance)
*Pakistan’s 1st music app TAAZI
*Online Tuition Platform TUTOR CENTRE (UK Based-Freelance)
– Key skills: Strategic Planning, Marketing, Project Management, Client Management, Filmmaking, Operations management, Creative Content Development.
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STRATEGIC COMMUNICATIONS MANAGERWHITE RICE COMMUNICATIONSSince March 2022
* Plan, Manage and Implement various Communication Programs for local & international
organizations.
* Collaborate with creative and production teams to design, develop and implement
communication projects and monitor progress.
* Strategize and supervise data driven marketing & Communication Campaigns for White Rice
and other clients.
* Conceptualize and draft storyboards and scripts for different video content projects such as
Public service messages, Animations, Short films and Documentaries.
*Monitor, report and analyze performance and impacts of all programs and campaigns against
the outcomes & KPIs. -
MARKETING & PROJECT MANAGERTHE CENTRUM MEDIAJanuary 2021 to February 2022
* Development and implementation of digital media and strategic communication campaigns
for different brands and clients.
* Manage and supervise different projects related to digital marketing, video production and
communication campaigns.
* Create storyboards and content for digital video commercials, corporate videos and
documentaries for different companies.
*Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs). -
RELATIONSHIP MANAGERSTANDARD CHARTERED BANKOctober 2017 to December 2020
* Generate New Sales Revenue as per the assigned targets.
* Manage and Grow Individual Clients’ portfolio.
* Provide the best financial & wealth maximization solutions, asset products & branch banking
services to the Clients.
* Customer due diligence & maintaining their profiles up to date in accordance with bank’s
policies & international regulatories. -
ASSISTANT MANAGER MARKETINGDYNASTY HOSPITALITY PVT LTDAugust 2016 to October 2017
* Digital Marketing & Business Development for “Dynasty Events” & “Out Inn Restaurant”
* Planning & implementing marketing campaigns for both brands.
* Event Management: Supervising corporate & social events at Dynasty. -
MARKETING EXECUTIVEUNICORN BLACKApril 2014 to July 2016
* Plan and execute digital marketing campaigns for award winning Burka Avenger(3D Animated
series) and music app called Taazi.
* Collaborate with software development and production teams to create landing pages and
optimize user experience.
* Liaison with Artists, Record Labels & TV Channels to integrate content on Taazi.com and
social media platforms.
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Bachelor of Business Administration (Marketing)National University of Modern LanguagesJanuary 2010 to January 2014
3.35 / 4.0 CGPA
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Communication98%
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Project Management98%
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Digital Marketing98%
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Content Creation98%
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Client Management97%